In “Masters of Desire: The Culture of American Advertising”, Jack Solomon analyzes and points out the creativity advertisements use to manipulate us consumers. He believes that advertisers do not persuade us, rather they manipulate us to buy their goods and so far they are doing a really good job knowing that we as consumers will buy their products because it makes us feel up to date in some way. Solo also believes that advertisers use creativity to send their message without even having to present the product in the ad.
I believe it is true that advertisement is a way of getting into consumers head and persuade them to buy the product no matter what the cost is. As long as it makes us feel updated, we are good. For example, as a consumer myself, I tend to buy things that are not necessary for me to have but it is only because it looked really awesome on TV or someone else has it. This is what advertisers want from us as consumers. Buy everything we see on TV.
